these days fashion and about clothes human being naturally tend to be beautiful and love beautifulness. this tendency convince us to find the best way or fashion or style that we are look good in that.I think beauty criterion related to our culture and our location that we live in, and our personality. some one use to like some thing that they don't have, some others can't get a long with strange and unknown things. but now a days, in my opinion beautifulness meaning has been changing cause of extensive advertisement of fashion company, brands, fashion magazine, it will be have global definition, what ever fashion company wants. companies are abusing this situation and predefined a framework for beauty.they hire psychologist and fashion designer and use advertisement to impress on people mind to earning extra money, they design new strange fashion, luxury cloths, luxury jewelry.they say every one can be beautiful with their products, high price products without any reason. fashion companies make our beliefs change, cause of their financial interest.