The smartphone replacement's cycle
According to an article in the BBC, people hang onto their old phone longer than before because of a phenomenom called "The smartphone replacement's cycle. It consists of maintaining the phone due to the fact that the latest model is too expensive to be bought. This provokes that manufacturers charge more the prices of the telephones at the high end of the market owing to the lack of profit and, in turn, users justify that their old phone has got all the functions they need. Therefore, they do not rush out to buy a new model, maintaining theirs for another year at least. In a mature market as the present one where demands are equal to supplies, it will be very arduous for the companies to break this stalemate.
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The smartphone replacement cycle
According to an article in the BBC, people hang onto their old phone longer than before because of a phenomenom called "The smartphone replacement's cycle. The smartphone replacement cycle is maintaining a phone due to the fact that the latest model is too expensive to be bought. This provokes that manufacturers charge higher prices for telephones at the high end of the market because of the lack of profit and, in turn, users justify them not buying the new phone by saying that their old phone has got all the functions they need. Therefore, they do not rush out to buy a new model, keeping theirs for another year at least. In a mature market like present one where demand is equal to suppli, it will be very arduous for the companies to break this stalemate.0
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