Sponsorship as an Advertisement Some companies sponsor sports as a way to advertise themselves. Some people think it's good, while others think there are disadvantages to this. To begin with, I'd like to note that I was engaged in such type of sport events where a company played as a sponsor. So, for me, as well as for others teammates of mine, it didn't matter much which company is sponsoring our rates (actually I can't recollect any). I believe that whether it gets support or complient, depends on how intrusive that advertisement is. I mean, how much people's attention is taken away from the actual event, and so one. Of course, it shouldn't affect judging anyhow! Unless it would not be sport because true sport and business are incompatible.