please check this essay Values of the generation. The future is determined by the younger generation and to be integrated effectively into the modern society it is vitally important to have an idea of the values of young people. The influence of the globalizing and rapidly changing world and new values are coming to the fore. The youth of today can hardly exist without a connection to the global thus round the clock access to the Internet becomes very valuable. Noticeable that though we all are becoming a part of a the huge system today the role of collectivism is going by the wayside and young people are guided by the principle of “every man for himself”. The needs of the individual become more important than the needs of society. Young people especially in big cities are mostly focused on education and career and less dependent on friends and family ties. The unbounded access to the global market and the activity of advertisers transform led to the emergence of the society of consumption so the value of material assets is increasing. To draw the conclusion, one can say that values of young people are changing in response to the challenges of time.