fresh water In some parts of the world, people lack fresh water due to the severe hot and dry weather. However, demand for fresh water has been increasing and it is a heatedly debated problem now. The more serious water pollution triggers the market for clean water. Governments and individuals should unite together to solve the problem. Some people allege that a variety of drinking water appear in the supermarkets and the portable water resource is abundant. But they ignore the reason hidden behind the fact that the latest brands of water are priced much higher than the original ones, like NongFu Spring and Wahaha. That is because the water comes from isolated glaciers and icing mountains and intense labor and accurate equipment are used to pump out the portable water. People pay more attention to the unpolluted areas due to the increased pollution of former clean lakes and rivers. As is shown in the news, the drinking water resources are plummeting every year and authorities have to find a new region to exploit water. It is high time that the society responded to the problem related to inhabitants worldwide. Governments should solve the problem from its root. For instance, protection of many natural areas ought to be strengthened and recycled machine should be set up on the streets and in the neighborhoods. At the same time, individuals can cultivate the habits of picking up rubbish and using canvas bags rather than plastic counterparts. A stronger sense of protecting the environment, a better earth you live on.