CREATE LEADERSHIP Today I just experienced a talk about leadership, what a great words I listened! Well, many times we ask ourselves how to have success, how to get rewards, how to gain money or just have success in life. I think that happen to you also on a daily basis. The circle with the three magical words: WHAT, HOW, WHY. When we wanna market something we usually start from WHAT we do, for example we product and sell mobile phone then we sometimes know also HOW we do that.. maybe it is a different cell phone, new features, faster, easier.. but WHY WE DO THAT? This answer gets very few companies and people to answer, yet it is THE most important question of all to succeed. People don't follow and don't buy us just because we have A product to sell but because they embrace our BELIEF, they buy something or give credit to us because THEY BELIEVE IN WHAT WE BELIEVE in this so true, so fucking true. Great achievement in history came from this insight, they started not from WHAT but from WHY. WHY? Powerful question, really simple to ask but very very hard to answer many times. I find it very challenging when it comes to find the real reason WHY you do something in your life, try to ask it to yourself. It can be stunning. I leave you with the talk that has inspired me today: https://www.ted.com/playlists/140/how_leaders_inspire Have a nice day, Alessandro