Online sales for retail sectors in New Zealand The pie charts compare online shopping sales for retail sectors in New Zealand in 2003 and 2013, both charts are divided into four segments according to the industry: travel, film/music, books, and clothes. At first glance it is clear that in 2003 the most popular choices were travelling and clothing equaling more than a third and about a quarter respectively, in 2013 travel sector remained one of the most demanded, but it was overtaken by film/music sector, while books and clothes sales ranked third and fourth accordingly. Two sectors travel and clothes which gained 36 and 24 percents in 2003 show a decreasing tendency; in 2013 sales for traveling went down to 29%, whilst sales in clothing industry had fallen considerably to 16%. Books and film/music sectors which showed less impressive results in 2003 obtaining only 21 and 19 percents, reveal the opposite increasing trend, sales of books stepped up significantly to 33%, at the same time film/music sales also had a slight growth of 3 percents in 2013.