Annotation for diploma Final qualification work is devoted to studying of assortment policy of the company and development of actions for its improvement. Work consists of introduction, three chapters, the conclusion, the list of references and two appendices. In introduction relevance of the chosen subject reveals, the purpose and research problems is set, an object and a subject are defined. In chapter 1 theoretical basics of assortment policy of the company, classification and factors of formation of the range are covered. In chapter 2 the short organizational and economic characteristic of the enterprise is given, the analysis of the external environment of the organization is carried out and the analysis of assortment policy of OOO Politekhmed is carried out. In a chapter 3 the assessment of competitiveness of products is carried out, ways of improvement of assortment policy are offered, and also the assessment of efficiency of the offered actions is carried out. In the conclusion results of a research are generalized and the main conclusions on work are formulated.