The power of the brand I live in Brasil and now we are in the Autunm. The day yesterday was cold and rainy, but even so I went to the mall walk and search for a thing that I was need. I am not super fan of coffe, but the weather was cold and I decided to drink a capuccino. There are several coffe shop on the mall but yesterday I wanted to try something different (or what I thought it were different). I went to the Starbucks. I am not the kind of person who likes to boast.. I've never bought brand clothing or thinks like this.. which cost a lot of money, but I would like to try Star Bucks Coffee. I entered in the store and there was a line... I waited for a couple of minutes and than called me, so I ordered a tall chocolate capuccino. I found the price a little "bitter" because I paid a cookie R$ 6.50 (Converting in EUA dollar USD 1.96 ) and the capuccino R$ 9,50 200ml ( Converting in EUA dollar USD 2.86). After a time, finally called my name, I received my paper cup with the cappucino and I could realized that the coffee didn't have anything special. Yes, I went induced to the Starbucks because the power of the brand and, honestly, I prefer to drink a delicious capuccino from a amazing bakery in my city instead of the Starbucks. I am not going to pay anymore for the expensive brand instead of the delicious Sorocabano coffee. (obs: Sorocaba is the name of my city)