What I learned from the lecture about marketing Although It is very difficult for me to understand what the professor said in the lecture because of lack of knowledge about marketing, I could learn a lot of things though this class. One of the most impressive things that I learned about marketing is that marketing is strongly affected by lifestyle. In other words, when the lifestyle changes, the marketing system also have to change because of demands will change. In the lecture, professor compared the difference between traditional lifestyle and current lifestyle to make the contrast. For example, Men are the one who made the decision to buy big ticket items because they earn money for the family in traditionally. However, nowadays the number of women who work outside and lead their family is increasing. Therefore big ticket items markets are not for only men anymore. These changes create big impacts on the companies. So that they have to came up with the idea to appeal women. From my point of view as a female, it is very delightful that companies create more female kindly business because it will help the movement of women into society.