The super rich The super rich are people with over 30 million US dollars of assets. According to BBC, Vietnam is the country with a percentage of super rich people expected to grow fastest over the next 10 years. If you have an exclusive art or wine collection, luxury car, or even purchase of business jet - these are investable assets - something you can retain value on or accrue value on. A business jet or private jet can cut costs and make business more convenient by running faster, more comfortably than commercial airlines. So these purchases, they make good, sound business sense. Whereas superyacht is essentially a black hole. In the world of the super-rich, superyacht is the luxury boat for pleasure and the size of it shows your place in the pecking order. If you are higher up in the yachting pecking order, you get the best place in the harbour. Which is very important for yacht owners apparently. It's all for seeing and being seen.We could actually say that yacht is an ultimate form of conspicuous consumption.