Marketing a New Product. 1 Please. Check my note. I’m going to talk about the chapter 1, Marketing a New Product. My Product is a beer. BRIEF - BACKGROUND A Different Beer Beer plays a very important role in the cultural and economic development of Mexico, is rooted for more than 100 years in our country, The origin of Lagrimas Negras Beer begins as a school project in the year 2010, in the City of Tijuana, in the State of Baja California, México. NEEDS AND/OR SATISFACTION OF WISHES Need to accompany food with something different Experience in a different flavor _______________________ Thaks for your corrections.