Marketing and promotion is the key to the successfull business ? There are lots of people who open their business nowaday.All o them pursue some reasons,the most of them making profit but also there are charity targeting businesses of course.But why not all of them become successfull is interesting topic or discussions for lots of experts.Some says that the main reason is wrong marketing strategies. We agree with this point when I think about Coca-Cola.Noone knows what they use in production of this product but durng last one century period it is staying actual and demanded product somehow.They spent millions of dollars to their marketing and their marketing strategies are developing sharply from year to year. I disagree with this opinion at the same time,because the companies like Apple not only use marketing but they spent huge amount o money for developing and improving their products.So their guality is marketing itself,maybe they needed good marketing strategies and lots o spending at their starup period but now their guality is talking for themselves. All in all I think that after winning place peoples hearts and minds marketing strategies are not so important as well as keeping the opinion that you created,the reputation that you built.