China Consumption There is a simple way to distinguish Chinese and Japanese in Tokyo Ginza.the Chinese keep on buying luxury goods in Mitsukoshi.while Japanese just want to pay 300JPY for a cup of coffee in Doutor.Although it is a black humor,it doubtlessly describes chinese feverish shopping style. Every year the 4% of Chinese consumers from China comprise 12% sales of the total sales .Dubai Free Duty CEO Colm McLoughlin said there are 10% chinese staff to provide convenience for the 4%.he also summarized that rich aged men favor Omega and Bulgari ,while the young are fond of Swarovski and fashion. Mr Mcloughlin expressed Wechat pay and Alipay will open up to attract more style-conscious consumers . However millennials are fastidious.Half of them are from the Hurun China Rich List.they are style-conscious consumers and accustomed to high fashion. Millennials like the minority brands to satisfy their lifestyle conception.such as Harrys of London,with a price between 300~500 pound sterling.its orders are up in the chinese males. I anticipate this top-down trend of fashion will affect the mass market.we will be intelligent.For example,making a choice between three-quarter-length culottes and midi skirts. Which jacket matching Balenciaga silver over-the -knee heel boots.