Why do Japanese people do apologize so easily? Yesterday, I was standing in a checkout line at a grocery. A woman in front of me was just checking out The clerk at the register found there was a small dent on a plastic egg-box and one egg inside was slightly crushed. The clerk apologized so many times about this though it was not her fault at all. I think it was not even the store’s fault; the egg-box might have got a dent after being put in a cart. But I know most Japanese clerks do apologize in these cases. From my experiences of customer services, I would apologize because I don’t want the customers to complain later or to have negative feeling to the store (they might spread these negative images to their neighborhood). We could say we prefer to apologize rather than causing future comlpaints.