Report (FIRST) Jumbo Shopping Mall Introduction This report outline why the shopping mall is failing to attract shoppers and recommends ways to improve the situation. Problems Jumbo Mall contains a range of shops but some are currently empty. Meanwhile, other shops do not display their products well. In addition, the mall has become quite dirty and the lighting is too dim. Many clients think that parking is too expensive. Recommendations Unless all the shops are open, people will not want to come to the mall. A ‘Best Shop in the Mall’ competition would encourage shop owners to improve their displays. Then, more shops will want to open in Jumbo. If the mall was renovated, it would make shopping at Jumbo a more enjoyable experience. The lighting must be improved. Jumbo is closer to the town centre than its rival shopping centres but it charges for parking. If Jumbo offered free parking, it would attract more business. Conclusion Unless Jumbo makes some serious changes, it will continue to lose customers. However, the mall’s position, car park facilities and its closeness to the station are all in its favour.