Diamond “A Diamond Is Forever” is a famous advertising slogan, while it’s also the most wonderful marketing scam. In the Nineteenth Century, a huge diamond mine was found in South Africa that made di

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Yunhe Li

Diamond “A Diamond Is Forever” is a famous advertising slogan, while it’s also the most wonderful marketing scam. In the Nineteenth Century, a huge diamond mine was found in South Africa that made diamonds no longer scarce and then all the businessmen who invested diamonds felt anxiety. An English businessman called Rhodes bought out all the mine to form De Beers Consolidated Mines in 1888. From then on , the company monopolized the diamond market, and then they cost great sum of money to build the diamond culture. They claim only the diamond is the symbol of love, but we all know , the element of diamond is carbon which is the least shortage element in the world. However the customers are educated by them deeply.

Corrections · 3

Diamond

“A Diamond Is Forever” is a famous advertising slogan, while it’s also the most wonderful marketing scam.

In the Nineteenth Century, a huge diamond mine was found in South Africa that made diamonds no longer scarce and then all the businessmen who invested in diamonds felt anxiety. An English businessman called Rhodes bought out all the mine to form De Beers Consolidated Mines in 1888. From then on , the company monopolized the diamond market, and then they cost spent a great sum of money to build the diamond culture. They claim only the diamond is the symbol of love, but we all know , the element of diamond is carbon which is the least shortage most common element in the world. However the customers are educated by them deeply.

Nice job. It is all very clear except for the last sentence which does not sound very natural in English. I think I know what you mean but I am having a little trouble thinking of a correction. Maybe you could say something like:

However, customers are greatly influenced by them.

I hope that is helpful.

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