Publishing article part 2 Now that I have emphasized the critical aspect of my thinking, I feel the need to come along with part of a solution. As a student in a management business school, I realized that the percentage of the information retained after a class depends on the implication I had toward the class. I would easier keep in mind the things that I have learned and that I think relevant to me. Some classes are compulsory and have to be passed to move forward while you can choose among a certain diversity of courses given. Surely it helps when you have the opportunity to choose a class since it should be the one you're the most interested in, but I was thinking beyond this point. The learning should come along with interest for the subject. Thus, I was imagining and trying to conceive a template that could be adjusted to every single student, while allowing them to be in touch with all the different aspects that it concerns. The creation of a company from scratch would fit and answer a lot of questions the students can have in mind. It would start with the definition of a need, either a product or a service, followed by a marketing study to check if there is a real target market for the offered product. Then students would have to find suppliers, knowing the price they are willing to pay based on the product price, that leads us to the financial and accounting aspect of the project, before launching the product and developing an efficient communication strategy. In this particular case, we would be studying and working on something concrete, students are no longer requested to learn to get a grade. They are neither in competition since every project would be unique, nor classified or ranked but they would rather tend to collaborate, just as the works market does.