For discussion: Word play. I am writing this in my own language to highlight the error. I have just watched a TV advert for furniture in which it says "pay no interest". I know it is an advert and they are trying to play with words to draw attention to 0% interest rate on credit. Advertising likes to include jokes, so an actor interprets this phrase as 'ignore the person speaking' But. This is an example of how bad language develops from TV; people imitate what they hear on TV thinking it is always right without realizing it could be a play on words The phrases that have been corrupted are "pay no attention" or "show no interest" I'm sure there will be many more examples of advertising playing with words and causing confusion to learners (including children learning their own language). Would anyone like to add examples?