Are advertisements today less honest? Part 2 . Additionally, because of the intense competition that exists in market today, companies are less likely to give false information to people, because their rivals would soon find out about that lie and try to damage the reputation of that company. The best example is the scandal of VW in which the car manufacturer gave false information about fuel efficiency and carbon footprint of its diesel cars. Only a couple of years later their lie was revealed, and the consequences were tragic. Not only did the company incur massive fines, but also they had to deal with angry customers who wanted to give their back to the company. This scandal severely damaged the reputation of the company worldwide. Based on the arguments explored above it is fair to draw this conclusion that, in highly competitive markets of today in which consumers have access to extensive amount of data, companies are less likely to jeopardize their reputation by false advertising. Because, very serious consequences await those companies which lie in their advertisements.