Sales of Fairtrade-labeled coffee and bananas in Europe in 1999 and 2004. The tables summarize the information about how much Fairtrade-labeled coffee and bananas have been sold in 1999 and 2004 in five European countries. These are the UK, Switzerland, Denmark, Belgium and Sweden. In 1999, Switzerland was the major consumer of coffee among the countries in exam, buying a total of € 3 million worth of coffee. Coffee has been sold the least in Sweden, for € 0.8 million. In 2004, the overall coffee demand has increased. The UK has become the largest coffee buyer, with a consumption worth € 20 millions. Sweden has stayed the country buying the least amount of coffee with purchases limited to € 1 million. Regarding bananas, Switzerland has been the largest consumer both in 1999 and in 2004, buying bananas for a total worth 15 and 47 millions euros respectively. In 1999, the fewest bananas have been sold in Belgium for a revenue of € 0.6 million, while in 2004, the minor buyers have become Sweden and Denmark, where sales have been limited to 0.9 and 1 million euros respectively. Overall, in 2004, the sales of both coffee and bananas have sharply increased, with the UK being the major consumer of both products.