Uncertainity avoiding societies The term uncertainity avoidance was used in the 1960´s in the well known american book about to see a real firm it was applied to the level of organizations, but I brought it in 1970´s for describing differences between national societies. What does uncertainity avoidance mean?. Uncertainity avoidance is the extent to which the members of a culture of a national society feels threatened by ambiguous and unknown situations, some people think, that it means risk avoidance, but does not mean risk avoidance and have a good example to show why that is the case. What does uncertainty avoidance stands for?. I am opposing here two extremes, the uncertainty avoiding societies and the uncertainty accepting societies, and actually most societies are somewhere in between. In uncertainty avoiding societies, the uncertainty which it is inherent in life, it is a threat that most be fought. Whereas in uncertainty accepting societies, uncertainty is normal.