The significance of communication Communication will enable us to achieve our objectives more rapidly. By communicating frequently and smoothly, we can have a better understanding among each others, reduce unnecessary conflicts and frictions and thus eventually improve the efficiency of cooperation. To further illustrate the importance of communication , I would like to take the Apple Incorporation as a case in point: how could it, with so many departments, staffs from diverse countries and backgrounds inside, and branch offices allocated all around the world, finally operate smoothly and achieve unprecedented market profits without an efficient communication. From my perspective , at no time should we underestimate the power of communication. when misunderstanding others, we should communicate with them initiatively and detect the truth underlying bias. “communication is the lubricant of success/happiness.” Henry Ford, a world-renowned entrepreneur also once said.