Fashion Evolution As years go by we have been seeing a always more growing number of trends making a temporaneus appearence in the global market. Wheter they are going to last or not isn't a banal matter that the single individual is able to evaluate, but it is profoundly linked to social mechanicisms and commercial strategies behind these apparent automatic tranformations. Generally speaking though, what society wears now is the mere heritage of our grandparents fashion, and therefore their lifestyle can give us a comprehensive insight into the evolution of fashion. In the first place, not only was the position of women in the past marginal in proportion to men's, but feminine sensuality was also claimed to be exaggeratedly daring and obscene. As a result, particularly in provincial environments it was rare to see a girl in a half leg lenght skirt, which instead exploded in the 80's thanks to the role played by deeply imaginative art and extravagant music. Not until the 70's can we observe consistent variations in hairstyles of both sexes, in fact prior to this period women used to tie their hair with sophisticated clasps and ribbons, whereas men adopted specific products to fixate the styiling. Conversely, extremely long hair later became a symbol of rebellion and a mean to ostentate freedom and emancipation. To say nothing of prèt-à porter lines increasingly launched in order to supply prospective customers with informal induments suitable for a more active and outdoorsy lifestyle.