any mistakes? I believe the impact advertising has on the public is overwhelming. An advertisement often contains features about a product, like how it can save our time, bring convenience, etc. Also, a commercial tries to appeal to the prospective customers emotionally. Then the public can be stimulated to become interested in or have a desire for the publicized object. Besides, when people are trying to decide which brand of a certain type of products to buy and the prices do not differ beyond 10%, they tend to choose one that they are more familiar with (as is seen or heard in a advertisement), because humans have in nature a fear for the unknown. Consequently, advertising exerts a decisive influence on people’s choice.