Abstract ABSTRACT The current competitive scenario drives the human resources area for strategic guidance in the revision of their people management practices. The strategic alignment of the company, strategic HR planning aligned, allows the company to reap fruits in your organizational performance. The context of this research had the purpose to study the design of the models of management skills, their theoretical assumptions, the processes involved in context (internal and external environment), content (strategic guidelines, individual competence levels of complexity), processes (construction and support model), the effectiveness of the model (use and results of the model) and the institutionalization of the model. The research makes a comparative study of cases with three companies that have deployed the model of management skills in the same period and with similarities in the segment. The methodology consisted of comparative study of cases descriptive and exploratory in nature, with a qualitative approach. The data were collected through semi-structured interviews, document analysis, bibliography and non-participant observation. Main results, it was found that the three companies surveyed, the model has been deployed and are being sustained with the presentation of qualitative and quantitative results during the period, with emphasis on the process since its construction, with the involvement of the top executives of the company. In one of the companies, the process was built, but had no support of the model over time. Keywords: Strategy, management skills, effectiveness of the model and institutionalization of the model.