Goldfish beats human attention span by one second! They say that a goldfish has a longer attention span than us. The attention span of a goldfish is 9 seconds while nowadays our attention span has dropped to 8 seconds. When we surf the Web, our attention span is even shorter. A website has just three seconds to catch our attention and if it can’t, we just move on and forget about it. Why did we become so impatient? And... is it actually a matter of patience or maybe a matter of lifestyle? We live in a world that constantly sends us hundreds of stimuli per second. Our brain has become far more selective and far quicker when it comes to pick important issues regarding our interests. If we spent time listening to everything they are talking about, we wouldn’t have enough time to deal with what actually matters in our lives. That’s the way we do. The only way not to be buried under unnecessary information. We pick just what we need and we want it to be effective and quick. So... if a website page takes too long to upload, we just close that and pick a quicker one. If someone can’t make his point effectively in a short time, we end up thinking about what’s for dinner while he’s still speaking. It’s worth saying that we may lose opportunities along the way because of that attitude. We may not be aware of a current important issue that affects the society just because we didn’t follow the news till the end of the program. We may lose the opportunity to know an interesting person just because we were in a rush and we didn’t let him finish speaking.