Talking about a dissertation plan It is total three weeks for you to do literature review. I know it is a tough thing for you but you should insist to read more papers related to your research question. The process of doing a dissertation is teaching you how to conduct a research and enhancing your research ability. The first step is reading more journals related to the definition of local food and discussing different opinions from different studies. Then, give a boundary for local food in your dissertation. Next is answer the question—why people buy local food? This is a critical question in your literature review because you should research different reasons which impact consumers’ purchase decision and related to consumer demand and perception of local food. Finally, you should focus on Andrew Ehrenburg Theory, the argument of this theory is the relationship between consumer loyalty and reliability. The most important thing is the product availability which affects consumer loyalty. Thanks^^