What do you do for your living? Thank you for reviewing my note! :) "What do you do for your living? When someone ask me this question I never know what to answer. Most of the time, I say that I'm working in a bank and I see people's eyes sparkling. Yes, they got it. "Working in a bank". Easy to understand, that fits in the frame, that matches with the usual, traditional jobs. Yet I'm frustrated because no, I'm not working in a bank! (Even if sometimes, I'm really wondering myself if I do not really work in a bank...). But that's easier than explaining my real job. What's my real job then? I'm a digital consultant. It's quite something, huh? The problem is that for most people that doesn't ring a bell. Hard to have a more abstract and incomprehensible job. Even for me, it's hard to explain. Yes, I'm helping companies to streamline their organization in a digital way. How? Process, process, process again. We analyze what could prevent the company to be more efficient and most of the time, the first solution is to implement a new CRM. CRM = Customer Relationship Management for the layman. Yet the most interesting part of this is trying to understand my client's needs, whatever they are. When I hear "I need this functionality", I love to respond "ok, but why?". It often happens that my client starts frowning at me, asking himself why I'm asking silly questions. Or just asking at all. That makes the questioning process even more interesting. Digging dipper in people's need is both unusual and surprising. As I'm going further in the process, I'm realizing how rare is it for people to question themselves. The "five why" process is one of my favorite and the result is often surprising.