please correct I think the best way to advertise is mixing some measures. Every means of advertisement has advantages and disadvantages. Using TV commercials can convey messages to many people at the same time and can explain plainly. but it cost so much money and one usual TV commercial can use only 15 or 30 seconds. That’s not enough to tell in detail. Magazines also can convey messages simultaneously, but advertising space is limited. Using SNS doesn’t cost but the number of people who use SNS is less than the number of people who watch TV or read magazines. So you should mix these measures when you advertise something. I think the best plan is using TV and magazines in order to lead web site. In the website, you should explain in detail because website can tell freely, and people search the website want to know detailed information because they searched of their own will. But if nobody knows about the merchandises, no one access the website. Accordingly, you should use impressive TV and magazines commercials in order to lead website and let them know about the item. That’s why I guess using advertisements according to circumstances is the most important to advertise a product