Consumerism and Middle Class Everyone is trying to impress people in order to be part of the society, or to be more specific, to be popular among the others. Around us, we always see how people prefer to buy new cellphones or clothes that they do not need, just because they are afraid of what the others will say. However, this is an unpractical way of living, especially for the middle class. First, there is the economic problem, hence people usually neglect the purchase of basic needs to buy luxury that can be showed off. Also, this behavior may create psychological anxiety between the members of a community. Imagine, for instance, a community in the suburbs compound of several families. When one of those families buys a new car, the other families in the area feel the need to do the same, or even, get a better car than their neighbor’s vehicle. By the same token, companies take advantage of this situation by producing new models of their products every year (or even less), including new revolutionary (not really) features: a new name or color. And before you can explain someone what the term ‘fake marketing’ mean, you will find yourself immersed in “look at my new….” conversations. Without paying attention, everyone lives their life in a consumerism cycle, just to pretend something they are not. Essentially, the majority of the financial problems in the middle class have their origin in people’s mind. It is not that we do not earn enough money to maintain ourselves, it is just that we spend a lot of money to impress people that we barely know.