Television advertising directed toward young children should not be allowed. What you think about? Children’s minds are easy to convince. They believe everything is said by an adults. This is a positive thing if adults are educating the children, teaching good behaviors. But this characteristic can be exploited by people that are looking for their own interest. Advertising has a strong power. Let’s think about a toy: showing other kids having fun, including particular colors or music in the advertisement, it is easy to create a desirable object for the kids. Advertising can change children’s idea about toys. When my little cousin’s birthday was near, I asked him If he had wanted a particular toy. He answered me that he didn’t like it. After few days, he said me that he saw that toy in the television and he would appreciated that as a gift. In conclusion, I think that advertising is a main source of money for television and it is obvious that television owners try to exploit this source, but they should respect kids’ minds. They can broadcast advertisings of adults product