Olympic Foods will minimize costs and thus maximize profits. ha-ha The report states that Olympic Food management will minimize costs and maximize profits. Nevertheless, one could hardly agree that Olympic Food will succeed with cost reduction based on provided arguments. First, the suggestion that all organizations learn how to do things better and become more efficient over time is preposterous. Competition today is more severe than it was yesterday. New companies with breakthrough ideas come to the market every day and squeeze out the old-fashioned ones; new technologies appear on a regular basis. And if a company wants to be efficient, it should adopt new technologies and ideas faster than competitors do. Second, the report refers to film processing industry as a benchmark for cost reduction. Nevertheless, provided numbers prove otherwise. If one recalculates cost per day for film processing and compare the numbers, he will see that cost per day increased from 10 to 20 cents. Provided numbers are ambiguous and require corrections. On top of that, author fails to explain what specific tools were used for cost reduction. Third, the author of the report assumes that cost reduction principles are the same for food and film processing but does not to provide any information on what those principles are. If the author presented the cost structure for both industries that would prove that possible cost reduction principles are identical. As a conclusion, there are too many weak points in the argument, so it is difficult to take the promise of cost reduction and profit maximization seriously, unless some further clarifications and evidences surface in 3 mentioned above issues.