This work aims to analyze the behavior of consumers in the northern zone Ceará, which participants are part of higher education, on the various types of mouth communication to any current mouth (não entendi, pode explicar mais?).

For this purpose To achieve this we used the survey research method, through the use of questionnaires with questions both closed and open, which had as main results the classification of consumers and the way in seeking information about products that aim to buy (de novo. Need more clarification); their behavior when they are satisfied and dissatisfied; and the way in which these people influence and are influenced by other consumers.