SIMPLE WORDS FOR A BIG BRANDS The last week I learned the significate in English about ‘edge’. I relacionated this term with new phone of Samsung and I thought about this the simple words of big brangs. On the one hand, I want to write about Apple Company, Steven Jobs created his company and called it Apple. Is it very simple, really? I reckorn that if I would create a company with a similar word in Spain I don´t sell anything. In Spain any word in English sounds good, I don’t understant this but it’s the truth. Secondly the models of phone by Apple also have a simple names. They only added the letter ‘I’ to the word ‘phone’. Now everybody know that it’s an iPhone. Other example for this, it’s Orange. If I traveled to past and I asked the mean of orange an anyone, everybody said me that it’s a fruit. Now Orange also a company of phones. What do you think? My opinion is that we are in new technological age and we should accept this, after all, it’s marketing. But, to return to the issue… Samsung launched a new product and new innovations. The new mobile phone by Samsung have a curve screen. It’s the first curve screen in the history of mobiles phones! But what is remarkable the name that choose this company… Samsung ‘Edge’ 6. Edge means the line or area farthest away from the middle. I think that this name is very little originality. But people should think opposite by me because this mobile phone already has thousand sales around the world. In the final analysis, the important about this, it’s the quality of product and not your name.