AUGMENTED REALITY AND MODERN TECHNOLOGIES (part №3) And it is still not a complete list of possible use of AR. AR has definitely left the hype stage and is entering our daily life in many useful ways. The list of companies which use AR in different ways is really large it is Adidas, Ray Ban, Calvin Klein, Audi, Kia, Ford, General Electric, WWF, Walt Disney, Tissot, MTS, Intel, IBM, Nokia, Toyota, Peugeot, Volkswagen, Skoda, LEGO, IKEA, Canon, Olympus, H&M, Samsung, Sony, Nestlé and a myriad of others. There are plenty of annual international conferences on the studying and using AR. As a universal interface technology, AR can make life easier and more efficient in almost any market or industry, scenario or at any place. Especially with the high and rising penetration rate of smartphones an ultimate AR device will be always at hand. Augmented Reality is definitely here to stay and has found its place in everyday life.