AUGMENTED REALITY AND MODERN TECHNOLOGIES (part №2) Another direction - is education. For example, in New Zealand, Australia, Japan, Korea, AR for education is developing very rapidly. First of all it is exhibitions, presentations which become more interesting more interactive and more visual with AR. Examples of this form of using AR is really impressive. Besides students are more likely to comprehend what they are learning and to remember it later. Also AR has started a new stage of development of marketing, advertisement and internet retail. In these spheres AR is often used for create promotional materials. Usually it is different surfaces with special pictures or tags and when you show it to your webcam you can see 3D pictures or video and hear sounds. But that's not all. Virtual fitting rooms with using of AR are already created in the Internet. There you can try on watches, sunglasses and clothes. One more application is books and magazines. The pictures are become alive on pages in front of webcam. Looking at a book with the appropriate tags, you can add reading with viewing of 3D animated models, and the paper chart - to see mountain ranges, seas and oceans. Another one interesting field connected with mobile applications. “Augmented City” become reality: walking around the real world, pointing your phone at objects, buildings or directions and being offered helpful information, be it text, sound, video or complete 3D displays not only overlaid, but integrated accurately with the object viewed. Such systems may also provide a good tool for travelers - looking at tourist attractions through his glasses, you can, for example, to see the Coliseum in its original form, or simply read the background information of the masterpieces of architecture. In order to use objects in the real world as optical references, one of the most important prerequisites are improved algorithms for visual search in combination with an intelligent service architecture, which an AR browsers can use to create a fully augmented world. AR development is in medicine (surgery operations), in automobile production (Audi A8 with AR display on windshield), in architecture (future project in full size is right on the construction site). The number of AR projects in entertainment sphere is really great but foremost it is a games. Also AR gives impressive opportunities for people with visual disturbances like colorblind persons and even for the totally blind persons.