Abstract to my term paper

This term paper is devoted to the consideration of PR-trends and tools in the banking industry/sector. The purpose of this paper is to study how PR technologies and its trends develop in the banking.
The first chapter describes main trends in the banking industry and the main stakeholders. The second chapter is devoted to the analysis of trends and technologies in the communications. The third chapter of the project gives some details about the use of PR-trends in the banking sector. According to the results of the last chapter some recommendations were given for improving the bank's [if there is more than one bank, you should say banks' ] interaction with consumers. In the process of the study there were used such scientific methods as the analysis of the scientific literature; the synthesis, the comparison and the systematization of the data.
As a result, the study revealed some approaches to the customer’s segmentation of the banking products and services, banking global trends, PR- trends and technologies. In addition, some recommendations were given by the author for the implementation of relevant PR-technologies in the banking environment. The main conclusions of the study allow to significantly expand the existing understanding on the promotion of banking products and services. [This sentence is awkwardly-phrased. I would rephrase it like this: "The main conclusions of the study allow for the existing understanding of the promotion of banking products and services to significantly expand."] 
The term paper consists of 63 pages, including 3 chapters; the list of 75 references and the appendix.