China’s e-commerce sales peak on Bachelor’s Day (2) The combination of modern business and modern culture to increase sales is quite thought-provoking. In addition to luring discount in price and identity recognition behavior, something like community effects as a stimulus plays an important role, too. It’s not only a community of consumers, but also along with manufacturers, logistic network, synergistic IT platform and so forth. Working together virtually but knowing each other so well, they tackle a job like ‘hunger—feeding’. As a high level of synergy has been presented along the chain of value, it has changed collaboration to co-creation. The difference lies whether each engaged person has access to all the information of this issue and in return has impact on it. For example, in film making, which is considerably mature in Hollywood, if the rest of the crew, except for producers and directors, and their potential audiences know more about each other and have impacts on the ultimate product other than part of work of their own, working process will be improved and a better work will be displayed on silver screens. The value creation of such kind of synergy has confronted with some challenges. It has some conditions. The first is that more information is better than less. And the second is that group decision making is better than individual decision making. Variably, these still remain questionable. Yet one thing is sure that Chinese consumers will continue their shopping behavior on that special day, and turn this miserable day to an extremely joyful one. (End) It will be highly appreciated if you correct it and make some comments.