GRENIER, THE MONSTER I wish to tell a real history about a powerful baker’s which is eating up all the competitors, even some supermarkets, and it’s called Grenier. That monster dominates the sector due to its strategy, which follows on from a series of studied decisions. It basically consists on starting up new establishment near other baker’s and lowering the prices extremely. This decrease of the prices lures a lot of costumers who spend their money here, so it forces the competitors to close because of this enormous competition, before being ruined, in other words, Grenier does away with any possible threat. Furthermore, Grenier always releases new attractive promotions and offers, and its marketing is productive enough to achieve their pursued goal. If you have ever seen any Grenier’s shop, you will know what I mean. The main colours are black and gold, and everything is perfectly thought. But when the company accomplish its objective, the prices rise again, but the difference is that there aren’t any competitors anymore, so they have the way clear to do whatever. That’s heavily rough to solve, because who have the money also have the power.