Environmental damage Nowadays protection of the environment is an issue wich seems to be important to everybody. If we take a look to the past, this subject has not had importance until 20th century. We are now more encouraged than ever to preserve the nature. However we still contaminate every day. We waste resources every day, and we tend to increase our impact on the environment in the long-term. We could discuss what exactly "damage" means. Should we consider any change on the landscape as a damage? Securely no. Neither consumers or industry will agree with the idea of zero damage. Thus, we shoul define what is an acceptable damage. And then how can it be reached. As for as I am concerned, I use to have environmental friendly behaviors. However I know is it not enough, and our living standards cannot be sustained without some damage to the environment.