Competitive Advantage_introductory paragraph of my essay Although textbooks often quote McKinsey as being the first leading management consulting company in the world, they overlooked a crucial competitor, Accenture, whose development and competitive advantages in the Chinese market. The most successful multinational consulting company in recent years of China is surely Accenture. Evolving from its localization, innovation, precision, Accenture not only provides consulting methodology for clients, but also emphasizes strategy implementation and application. Accenture has a proven track record serving Chinese government and top enterprises for over 20 years. This essay will examine how Accenture becomes top1 consulting company in the cut-throat competition in the Chinese market.