small investment analyse report (part 1) I would like to choose NEW LOOK to make a long term investment. NEW LOOK has a potential increasing power in emerging market and can differentiate itself with cheap price, better quality, and British style trendy collection. NEW LOOK is a British fast-fashion brand, started in 1969. It has 569 stores in UK, and just started to expansion and currently owned 200 stores outside of UK. Fast-fashion is a very competitive industry, as the main players in the market such as H&M (6.7%), ZARA(5.5%), UNIQLO (4.1%), FOREVER 21, TOPSHOP etc. ( Fast-fashion market share in 2013, the data comes from http://fashionbi.com/market/fast-fashion/all) NEW LOOK is differentiated itself, for example, from PRIMARK and C&A with its better quality and more trendy collection. Also, people who cannot afford to buy goods from ZARA and TOPSHOP (not saying other more expensive brand stores) would like go NEW LOOK for its fairly good price. Here are some points for possibility of future growth of NEW LOOK. Firstly, NEW LOOK is just started to expanse, only opened stores in China, Singapore, Thailand and Indonesia so far, which means there are still many things NEW LOOK can do to increase its sells and profits. If focus on the Asian markets, H&M is the earliest one entering the Asian market and their expansion strategy is open stores as many as possible. Forever 21 is also growing fast and doing well in some main market like Tokyo and Shanghai due to it’s very cheap and trendy collection. Asian market is very competitive indeed, but it is should be seen that the “pie” of Asian market is also really big.