Need help

Hi, How I should I write this sentences in english:

Los fundadores decidieron escribir clan con K para darle más NOTORIEDAD a la organización.


maybe like this:
The founders decided to write clan wiht K to give more VISIBILITY or HIGHLIGHT to the organization

I have problem with this word Notoriedad

If you are saying that the K made it easier for people to recognize the organization then you would say: 

The founders decided to write clan with a K to make the organization easier to recognize give more VISIBILITY or HIGHLIGHT to the organization.