My experience I have gotten practice in Crowne Plaza for a summary vacation. Based on my experiences, hotel operators now focus more on the quality standards in order to meet the basic needs and expectations of the customers. Good service quality will attract more customers, and this will leave him or her with a good impression. For example, I have seen a customer come to hotel several times because he thinks our service is outstanding. It is a nice time staying there, so he loves to come back again. The different images of different brands in the customers’ eyes play an important role on choosing and purchasing. For example, there are two different hotels, they are both free, but first hotel has a good brand image, on the contrary, second hotel is bad. There is no double that people will choose the first one. It means consumers tend to give more weight to products and services connected to a strong brand identity. In China, along with rapid economic development, people's living standard enhances. Thus, the strand of service has improved. For Chinese, service is the core sense of the worth of the hotel, and measurement and evaluation of users’ satisfaction indexes are the evaluation on this purpose. Good service quality also will increase customer approval with the loyalty and lead to increase brand recognition in China.