Writing Practice - The Creativity Festival Cannes Lions

Did you know, that every day, a person could be exposed at least to 1,000 advertising pieces? Nowadays, there are too many people advertising. It’s like one more tree in the forest, we all know they are there, but few people stop their life to dedicate time to admire them. Nevertheless, behind of these tv commercials, radio announcements, billboards on the streets, banners in web pages and even in our closer devices like mobiles or tablets; there are many years of analysis, leanings, insights, talent and strategies to reach you, to convince you and make your life better. Even so, some of these short creativity pieces could be considered as an art as well, like painting, films or sculpture, believe it or not. This is true, because every year the International Festival of Creativity Cannes Lions, an event to join the best of the best about creativity advertising of the world, is hosted in the most awesome city. More than just the "Home of Great Ideas", this festival was created in 1954 and was inspired by the International Film Festival, began in Venice. Later, the festival took place in many different cities, and was finally was stablished in Cannes. This whole experience set a global benchmark for what good creativity looks like, because they are convinced that creativity is the driving force for business and the way to engage normal people with wonderful ideas.