The power of advertising Many people think an important reason for customers to buy some popular consumer goods is the power of advertisements, but not the real needs. I can partly agree of this point. Advertisements may increase sales by exaggerating the quality and functions of the goods. Many manufactures will advertise the high quality which their goods don't have to customers, in order to defeat other rivals. As a result, many customers will be misled by such advertisements so they will buy the goods. For example, if a manufacture claims that its watches is anti-water, then customers will by the watches because of this function, but actually, the watch can not be anti-water in the deep water because of water pressure. This effect will be extremely obvious on the people who don't use the funcions adversited frequently. Stars in advertisements can make increase in sales. Many famous brands pay stars so much money in order to let them be the spokesmen. The fans of these stars may buy the goods advertised by their idols. Many football fans buy the suits of Real Madrid which is a famous football club because of C.Ronald, who is a famous player. However, maybe a suit of Real Madrid is not absolutely more comfortable than a shirt. This effect can be seen normally on those liking their idols deelply. On the other hand, frequent advertisements may let customer lose the interest in goods. If customers watch too many advertisements on TV, they may feel boring, leading to their ignorance of advertisements. As a result, maybe they will not be interested in buying the goods in adverstisements. In conclusion, the power of advertising is apparent，it can let people buy goods eventhough they do not need it. However, too many advertisement will have diverse effect.