"Privacy is dead, and social media hold the smocking gun." (1/2) “ We collect the content and other information you provide when you use our Services, (...) information about the people and groups you are connected to and how you interact with them, (...) contact information you provide if you upload, sync or import this information (such as an address book) from a device, (...) information from or about the computers, phones, or other devices where you install or access our Services”. This may seem to you as an extract of George Orwell’s famous novel, 1984, but it’s actually not the words of Big Brother but the ones of someone you know much better and probably interact with every day: Facebook, the archetype of social media, these online communications channels devoted to content-sharing, interaction and community-based input. Pete Cashmore one day declared “Privacy is dead, and social media hold the smocking gun.” To put it simply, in our ultra connected society, does the word “privacy” still have a meaning? First, we will discuss about the possible death of our privacy. Second, we will argue that social media are not necessarily to be considered as responsible. Third, we will deliberate in order to know if this phenomenon has been as abrupt as suggested in the quote. Nowadays, there is no need to be a secret agent of the NSA to know what Mr. X’s favourite movies are, where does he live, with whom his married, what did he look like at the last party he went to, etc. By googling one’s name, in 90% of the cases, you will find a photo of that person. However, this is only what you, as a random user of the internet, can find. As underlined at the beginning, with the quote of Facebook’s data policy, we immediately realise that every byte of information is being collected, stored and sold. With all these tiny but significant details, it’s a piece of cake for these corporations to make a meticulous and thorough summary of every user’s private and public life. At the present time, the huge majority communicates, exchanges and therefore, build their personal life thanks to these social media: you ask some help by WhatsApp, invite your friends to your party this Friday via Facebook and call your grandmother on the other side of the planet using Skype! When we know that these pieces of information are all collected by social media, yes, we can affirm with Pete Cashmore: privacy is dead!