Plz help me to check this article When it comes to name , some people believe that name is very important to a person , a company or even a country . Others claim that the opposite is true . There are probably some truth arguments , but I tend to the previous. For a person, a good name represents not only a personal symbol , but also has its profound meaning , at the same time it reflects the cultural level , the background of a person . In China , giving name is a kind of cultural behavior . Names contain parents' best wishes that they hope the name can bring children good luck. In the similar way, a good name plays a crucial role in the rise and full of the development of a company. Enterprise has a good name , the products have a good brand, which can increase their intangible assets to a great extent. Such as McDonald's , KFC , and pizza hut . M's total sales per year is much higher than KFC and Pizza hut. They all sale fast food but why has a large different profit ? The key factor is their names . M is simple , clear and easy to remembered . However, almost few people can tell Kentucky Fried Chicken and Pizza hut exactly . Therefore , name is not a simple symbol , it has thought moral , cultural background . The success of a person , a company and even a country depends on not entirely a name , but the name is undoubtedly an important factor to their development .