Cultural Barriers to Business Negotiation- continue page 9 Flexibly change business negotiation skills in different countries In the process of business cooperation between the east and the west, differences in cultural background, different cultural psychology, customs and habits, etc., are often overlooked by many people, and the influences of cultural factors, often determine the success or failure of business activities. Therefore, in order to achieve the goal of the international business negotiation, we need to realize the negotiation style of our opponents, suit the remedy to the case, put the international business negotiation forward the direction of our expectation. Following is some main negotiation styles in some major countries in the world and put forward some effective methods and techniques accordingly. Negotiate with the Americans First of all, we need to understand the outgoing personalities of Americans, they are passionate, frank sincere and simple. We should reduce the distance with each other by our enthusiasm. Americans like a package of business negotiations, they are keen on equal and fair competition, and are willing to bargain, corresponding countermeasures we should take is agilely handle affairs with a positive attitude, take advantages of their strength to decrease the difficulty of negotiation and promoted a more bigger deal. In addition, American’s concept of time is strong, we in the business negotiation, to obey the time [12]. At the same time, we can also base on this characteristic of American-: sometimes lack of patient. In order to achieve our expected trade price, take a protracted war forever bargaining, reach a deal until the other party lose patience and agree with our terms to conclude the deal. Finally, in order to ensure the result of successful negotiation and prevent dispute occurrence, we should have a lawyer in our side when having business negotiation with them, because American respect contract, keep promise, so we should strictly carefully observe and sign the contract.